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Geyuzhen Zhu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
651 Graduate Studio 4

AURAS

AURAS focuses on revolutionizing traditional fireworks by offering customizable, eco-friendly electronic firework lights controlled via a mobile app. My goal is to create an unforgettable brand experience that appeals to modern consumers who want to celebrate responsibly and sustainably.
Learning Outcomes:
Through the AURAS project, I have gained invaluable experience in branding, product design, and marketing, learning how to create a cohesive identity that merges innovation, sustainability, and technology. Developing the website and pop-up store allowed me to explore customer engagement strategies across both digital and physical spaces, while the product’s focus on eco-friendly celebrations deepened my understanding of sustainable design.
Project Website:
https://jenzhu.net/auras-1