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Yingying Zhu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
693 Graduate Type 5: Transmedia
Faculty:
Brad Bartlett

Desert X

Desert X is an entity known for its land-art exhibitions in deserts. The goal of this rebrand was to emphasize communication and connection between cultures, humans, and nature. My approach centered around the concepts of space and time, integrating digital technology to enhance the visitor experience and create a cohesive narrative.
Learning Outcomes:
Through this project, I’ve learned the power of integrating different media into graphic design, as it helped me broaden perspectives and thinking multi-dimensionally. I think I’ll keep exploring media to break my boundaries.
Project Website:
https://yingyingzhu.art/Desert-X