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Albert Aguilar

BFA in Graphics — Graphic Design
Course:
GTRA-302 Communication Design 5: Transmedia

Run For Cover Records (Identity System)

Run For Cover Records is a record label focused on platforming newer musicians and bands. I worked to solidify their identity system and better connect them with their target audiences, which include mostly Gen Z and Millenials who seek an intimate relationship with music through both the physical and digital realm. I created applications which aim to be visually reflective of the energy of indie rock, and opportunities for supporters to engage with the music and each other.
Learning Outcomes:
This project provided valuable experience in audience research and applying that insight to both a music label and its broader community. Design has the power to shape not only visuals but also the way people engage with and experience music. I look forward to further exploring how graphic design can give music its most meaningful and impactful identity.
Project Website:
https://albert-aguilar.art/run-for-cover-records-identity-system
Run For Cover Records is a record label focused on platforming newer musicians and bands. I worked to solidify their identity system and better connect them with their target audiences, which include mostly Gen Z and Millenials who seek an intimate relationship with music through both the physical and digital realm. I created applications which aim to be visually reflective of the energy of indie rock, and opportunities for supporters to engage with the music and each other.
Run For Cover's logo features sound waves radiating from a central point in negative space, symbolizing both a vinyl record player and the label’s emphasis on physical music. The solid base with rounded tops represents RFC’s steady foundation for artists while fostering creative freedom. The bold, all-caps Noka typeface reinforces the label’s strong, supportive presence for passionate creatives.
I use sound waves activate the imagery and visualize the energy and passion in the music. I also use color treatments in some images to better integrate them with typography.
The website forum acts as a community space where those can connect over their mutual music interest.
I use strong, saturated colors and a variety of typographic approaches (outline, different scales) in a poster series in order to attract audiences.
A vinyl record of select tracks from different RFC musicians acts as a special collectable item that establishes the label in a physical space and works to enhance the music's value.