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Jun-yi Li

BS in Product Design — Product Design

Volta Jazz

Volta jazz is a conceptual promotional campaign for fashion brand Wales Bonner's SS'22 clothing collection called "Volta Jazz".
Learning Outcomes:
Learned about brand strategy and perspective, what is important to a brand, what kind of possible outcomes might they want to see and how might they want consumers to react? Different scales of pop ups and communication, value vs cost.
Project Website:
https://www.junyi-li.com/wales-bonner