Graduates

Sungmin Son

BFA in Graphics — Graphic Design
Course:
403 Sequential Design 3
Faculty:
Ara Devejian

Bose

The sequence of commercial for Bose, the sound equipment company. Since Bose has amazing technology in their product, I wanted to express it by making Bose's product as an UFO, to show that they have unbelievable technology like aliens. It misdirects the story at the beginning by only showing the dominating UFO in the sky, without telling it is an earbud. Then, the ear and earbud reveals and tell audience that it is earbud commercial. At the end, the Bose logo reveals.
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