lifeLUNG | Cedars-Sinai Lung Cancer Screening Campaign

Isaac and I created the name lifeLUNG to combine the idea of lifelong and lung health. Lung Cancer Screening is not only a lifelong commitment but early detection can also have a lifelong impact.

Cedars-Sinai will be photographing real members of the community for this campaign in the near future. To provide an example for the photographers to follow, Isaac and I did a test photoshoot to show various poses.

The posters feature the portraits and associated messaging to motivate those in underserved communities to get a lung cancer screening.

The mobile unit will drive to communities and allow for easier access to a screening.

Getting a lung cancer screening can be very nerve-wracking and can cause a lot of anxiety. To bring comfort and alleviate the anxiety of waiting, we created a letter that the patients will write to their future self while waiting for their screening. It is to document any of their worries or concerns, or even just thank their future self for getting a screening. After completing their screening, patients will receive the letter from their future self. This letter will be mailed to them by Cedars-Sinai.

Lung cancer screening is an annual commitment and a large issue is having people return annually. This postcard celebrates their milestone and reminds them of their next screening.

At tabling events, Cedars-Sinai can utilize these interest cards to help people get a lung cancer screening or provide support in any other health concerns.

The fridge is a common place that our target audience utilizes for reminders or important information.

I also learned how to create and facilitate co-design sessions. I gained experience working closely with a partner in Interaction Design and collaborating with the Cedars-Sinai Cancer Research Center for Health Equity and marketing team.

Photography

Photography