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Geyuzhen Zhu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
603 Graduate Typography 3
Faculty:
Stephen Serrato

Beyond pain

“Beyond Pain” is an interdisciplinary exploration of the relationship between art-making and mental health, examining how artists’ personal struggles are reflected in their works. I created the visual identity, layout, and typography, also worked on the exhibition strategy, developing the display concept and experience to engage visitors.
Learning Outcomes:
This project taught me the importance of aligning design choices, such as typography and layout, with the emotional tone and message of the subject matter. I learned how to effectively communicate complex concepts through visual storytelling, balancing aesthetics with meaningful content.
Project Website:
https://jenzhu.net/beyond-pain