Graduates
Lucia Berruto
BFA in Creative Direction — Creative DirectionAngeleno Amaro
For this Angeleno Amaro campaign, I directed, cast, styled, and shot a series focused on capturing the California-inspired feel of the brand's new merchandise. I worked to create a cohesive look that reflects the laid-back yet refined vibe of California, blending elements of natural style and effortless energy in each shot.
Learning Outcomes:
Through this campaign, I honed my visual storytelling skills, creating a unified aesthetic that speaks to the essence of California cool while highlighting the brand’s unique offerings. The experience deepened my understanding of brand-centric styling and enhanced my approach to directing both talent and visuals, creating a cohesive brand narrative that resonates with a diverse, style-savvy audience.