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Cole Ferris

BFA in Graphics — Graphic Design
Course:
GMOT-303 Type 5: Motion

Crep Rebrand

The leading innovators in luxury care, providing protection cleaning and storage products to the obsessive collector of any fashion accessories, while prioritizing clean formulas and sustainable practices to protect the environment as well as your prized possessions. Our mission is to enable and educate the world about proper accessory care and maintenance and provide a plethora of knowledge and tools to the public to ensure the highest quality care of any accessory.
Learning Outcomes:
I learned much about creating a branding identity system that realigns the brand with the modern aesthetic of clean and rivals their competitors, as well as incorporating the desired value of sustainability. I learned much about apply this branding system across multiple applications to create content such as identity posters, content posters, web and mobile design systems and product display. I also learned much about compiling all these applications into a montage video
Project Website:
https://coleferris.com/crep-rebrand
he color system is inspired by nature as well, with the main color being inspired from the natural rubber used for the soles of shoes. The product depictions are stylized to communicate the simplicity in ingredients.
I created 5 sets of poster series. The top series I designed to highlight the products Crep sells with a focus on the natural ingredients in their formulas
The next series focuses solely on communicating these specific natural ingredients.
This shoe series is designed to promote the brand through event promotion, including clean-off comeptitions, giveaways, shoe recycling promgrams, product information sessions and promotional stunts and contests to create the dirtiest shoes and restore them with Crep prdoucts.
This series displays the products, with a focus on the different materials and items they can be used on.
This series focuses solely on the vast array of materials and items that Crep products can be used for/on.