Graduates

Cole Ferris

BFA in Graphics — Graphic Design

Course:

GPKG-302 Package Design 3

Faculty:

Gerardo Herrera

Anker Rebrand

The core concept behind the design is to provide a packaging system that is not only as seamlessly integrated with the evolving technologies as the products inside, but also highly functional for use and sustainable practices, and most importantly stands out greatly from it's competitors. I wanted to align the branding more with the subject of the products they provide using their trusted reliability in their products to communicate the idea of strength.

Learning Outcomes:

This project further expanded my experience with 3D-modeling, and 3D-printing using flexible and product rendering as well as providing the first opportunity for me to carry on my branding identity system I created for the packaging into to redesigning the web and mobile spaces, the AR unboxing experience and both 2D and 3D product display, retail display and tradeshow designs.

Project Website:

https://coleferris.com/anker-rebrand-1

I developed a logo and brand elements inspired by circuitry symbols to move away from the overused symbol of a lightning bolt for electronics or charging.

The packaging system is made for continued use, doubling as a protective silicone travel case for the product. The use of excessive paper instructions is eliminated with the QR code for an AR unboxing experience.

The two halves of the packging snap together and the sticker labels on the side provide extra security when in transit/shipping before opening.

The form of the body is modeled after the form of an inflated wire seamlessly coiled upon itself.

I used my graphic elements to highlight the unique specifications of each product, and I chose to use a solid graphic depiction of the product on the front over the commonly used style of simple line art, which I still included on the inside depictions.