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Taylor Shubert

Master of Design in Brand Design and Strategy — Brand Design & Strategy

Coronado Burger Society: Rapid Visual Identity Package

An existing client, Biscuit and Bean LA, reached out to me with an idea. They wanted to keep their restaurant open all day and night! But to add the extra hours at night they wanted to swap over to a late-night pick-up-only joint for burgers and coffee. With this idea, the Coronado Burger Society was born. I was given a tight deadline of a week, with a minimal budget, to create a logo, style, and examples of implementation for their investors.
Learning Outcomes:
This project successfully met the client’s goals and was completed on time, showcasing effective collaboration. I was pleased with the logo and style I developed, but reflecting on the project after 4 months has highlighted my growth as a designer. I see areas for improvement, and I now understand the importance of depth and alignment with meaningful values in creating a true identity package. This experience has deepened my appreciation for impactful branding.