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Sisi Chen

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
252 Package Design 2: Branding Systems
Faculty:
Ania Borysiewicz

C&H Sugar

For those who challenge the ordinary, C&H Sugar reimagines baking for modern life. Each granule sparks passion, balancing elegance with boldness, alluring while weaving together a sense of community, and inviting everyone to discover the magic of baking.
Learning Outcomes:
This project helped me gain a deeper understanding of packaging design and the food industry while also allowing me to develop skills beyond graphic design, such as 3D modeling in SolidWorks, digital rendering in KeyShot, and creating physical product prototypes. In the early stages, I used digital renderings to visualize how the packaging would look in a kitchen setting. Additionally, I took on the role of art director, focusing on establishing a cohesive photography style for social media.
Project Website:
https://sisichen.work/ch-sugar-1
Logo: The logo features the stylized initials "C&H" in a bold, flowing script, exuding passion and allure. The interwoven design emphasizes the connection between California and Hawaii, while the overall look conveys sophistication and dynamic energy,
Duality is a key concept in the project. It’s not just about representing two places, california and hawaii, but also balancing tradition and modernity.
Kitchen display.
Photo shoot.
Cube sugar.