FOODBOWL

FOODBOWL, an annual culinary festival by the LA Times, celebrates LA’s vibrant and diverse food culture through exclusive menus, events, and renowned chefs. To highlight its playful and enjoyable essence, I rebranded Foodbowl with a focus on emotions and fun. The new visual system incorporates expressive eyeballs and a series of cartoon “bowl” characters, bringing the joy of food exploration to life while creating a dynamic and engaging identity.