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Joonhee Park

BFA in Graphics — Graphic Design
Course:
GTRA-303 Type 5: Transmedia
Faculty:
Brad Bartlett

Dongdaemun Design Plaza

Dongdaemun Design Plaza (DDP) is a cultural hub in Dongdaemun, hosting exhibitions, fashion shows, and other cultural events. It showcases new products and fashion trends, shares knowledge through exhibitions, and offers a variety of experiences centered on design. This project aims to reinforce the value of DDP being a design hub in Seoul to create strong connection in design community.
Learning Outcomes:
I learned to create comprehensive visual system over print, digital, spatial explorations by using grid based on the aluminum panel from the architecture material.
Project Website:
https://joonheepark.design/ddp
The new identity system aims to enhance and encourage engagement within the design community with playful spirit.
Wayfinding icons based on the grid system to connect the system living in the actual space.