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Tony Zhang

BS in Product Design — Product Design
Course:
309 Design Lab 1: Branding Strategies

Profondita - Personal Submarine

The project involves deeply analyzing the Azimut brand, renowned for its luxury yachts, including its values, history, user base, strategy, and market influence. I propose the Azimut Personal Submarine—a luxury underwater experience that extends the brand’s ethos. This innovation caters to high-end clients seeking ultimate luxury demand, immersive adventures, enhancing Azimut’s offerings and redefining marine luxury.