Doblin!

Design the toy from start to finish, from concept, story development to packaging and its purpose. I created a collectible doll that was inspired by my culture. The design is based on Dokkaebi, a playful and mischievous spirit often featured in traditional Korean literature. This character, Mr. Kim was commanded by the god to help others because he played too many pranks. Its main mission is to capture nightmares and keep us safe. I tried to convey a unique and meaningful purpose to the toy.