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Yueyi Han

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
562 Graduate Packaging Design 1
Faculty:
Dale Foronda

Wander

While international chocolate brands often share similar identities and traditional flavors, Wander brings innovation through culturally-inspired taste profiles. This brand celebrates chocolate's universal appeal while exploring diverse global influences.
Learning Outcomes:
This project showcases my expertise in structural packaging design through extensive prototyping and development. The result is an innovative packaging system that successfully integrates complex visual language while maintaining functionality and brand consistency.
I started to explore various package structures to bring the design to life.
The design features landmarks from six continents, with each flavor named after a landmark.
These landmark-inspired shapes were designed to fit within a quarter-circle frame that matches the package's opening mechanism.
These landmark-inspired shapes, based on quarter-circles, are used in the 'W' logo for consistent branding.
The package design uses smaller, repeated patterns that match the opening style. The back shows cultural information about each flavor.