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Minsik Nam

BFA in Graphic Design — Graphic Design
Course:
GPRT-402 Advanced Print Studio
Faculty:
Annie Huang

un:

un: is a conceptual hotel rebrand inspired by Gentle Monster’s immersive and unconventional spaces. It blends luxury with a factory-inspired aesthetic, using blur, bitmap textures, and a shifting color palette. The name un: hints at endless possibilities, reflecting a space that constantly evolves. More than a hotel, it transforms the everyday into something collectible.
Learning Outcomes:
Through this project, I learned how to develop a concept-driven brand that connects visual identity with spatial perception. By drawing inspiration from unconventional experiences, I explored how design can transform the ordinary into something collectible. This process also deepened my understanding of how to use print and material choices to enhance a brand’s emotional and sensory impact.
Project Website:
https://minsik.info/un: