Mubi Rebrand

My love for films has always and will most likely never stop. But with the age of streaming growing more than ever, I felt stuck in an endless loop of scrolling. Mubi is the service to change that feeling. But how could it stand out? The challenge was not to be better than other streaming competitors but to shine amongst all of them. To represent Mubi was to represent all of film and to help viewers out of all things, be lost in anything they watched.