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Alexandra Mora

BFA in Creative Direction — Creative Direction
Course:
255 Brand Concepts 2

Clutter Moving + Storage: DeClutter Campaign

This campaign took an editorial look at people's “clutter” as an extension of themselves— albeit, a space imposing one. So maybe it’s time to DeClutter, without losing your precious things and use on-demand moving + storage company, Clutter to do so. This campaign featured a series of “Out of Home” posters and billboards, public installations, and short videos for social media use.
Learning Outcomes:
CD coursework values the ideation phase, often requesting 50+ concepts for any given product. It’s a valuable springboard, ensuring the concept really dives deep and speaks to a valuable human condition/insight. In-spite of this, this project taught me that sometimes the best idea IS the first one. Nearly scrapped for being the first and “too easy a get,” this campaign received significant recognition and gallery exhibition on account of its simple, direct messaging and beautiful Art Direction.
Project Website:
https://www.itsalexmora.com/clutter