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Avantika Wu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
402 Advanced Print Studio 7
Faculty:
Stephen Serrato

Mid–Autumn festival

The Mid-Autumn Festival, also known as the Moon Festival, is one of the most important festivals in China. It falls on the 15th day of the eighth month in the lunar calendar each year. I incorporated bilingualism into the identity design as the festival attracts more audiences from diverse cultural backgrounds.
Project Website:
https://avantikawu.com/moon-festival-1
The first series of posters shows three Chinese mythological stories related to the Mid-Autumn Festival: the Jade Rabbit Pounding Medicine, Chang'e Flying to the Moon, and Houyi Shooting the Sun. I intend to attract not only local Chinese to participate in this festival but also audiences from other cultural backgrounds to be interested in this event.
The second series of posters focuses on the important activities on the day of the festival, including Kung Fu performances, eating mooncakes, and releasing sky lanterns, all three of which are traditional activities of the Mid-Autumn Festival. This set of posters is more intuitive, allowing viewers to understand the arrangements on the day of the festival directly. While conveying cultural stories and interesting activities, it also allows the audience to feel the resonance of the emotion of reunion.