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Sofia Avilez

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
252 Package Design 2: Branding Systems
Faculty:
Ania Borysiewicz

SweetLeaf

SweetLeaf is a stevia-based sweetener brand known for its natural, zero-calorie alternatives. This packaging redesign embraces the concept of “simply sweet” through soft tones, clean typography, and sustainable materials. By moving away from outdated health-focused tropes, the new design creates a more inclusive, modern identity rooted in clarity, warmth, and everyday usability.
Learning Outcomes:
This project taught me how to 3D model, 3D print, and prototype with care—sanding, priming, and painting by hand. I also learned how to design for Chromatech film and gained experience with preparing files for specialty finishes. On the visual side, I became more precise with layout, typography, and PMS spot colors. Overall, it deepened my respect for the craft of packaging and the effort required to make simplicity feel refined.