Graduates
Chelsie (Dian) Lin
BFA in Graphic Design — Graphic DesignCourse:
GTRA-302 Communication Design 5: Transmedia
Faculty:
Roy Tatum
Focus Features Rebrand
This project is a rebrand of Focus Features, a film company known for its artful and emotionally rich productions. Inspired by the idea of cinema as a container of stories, emotions, and human experience, the new identity seeks to highlight the timeless charm of film while connecting with a younger audience. The goal is to modernize the brand without losing its soul — making it feel both intimate and expansive, just like the films it represents.