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Joonhee Park

BFA in Graphic Design — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Cin Cin Rosamunda Spritz Design

Cin Cin is a aperitivo spritz presenting rosamunda cocktail for young generation who love to travel and experience unique cultures from different countries. It is inspired by Liguria province located in northwestern Italy that is known for famous tourist destinations portraying unique sea cliff and coastline with brightly colored villages.
Learning Outcomes:
With the deep research about Liguria to understand their culture and geography, I was able to be more thoughtful in developing the new concept of drink with visuals featuring Liguria for people who enjoy traveling around the world.
Cinque Terre, one of the famous tourist destinations in Liguria
5 Keywords: spirited, romantic, joyful, liberation, rich
Visual references #1 : organic and architectural
Visual references #2 : bright and warm colors
Final draft sleeves / neck design. I designed the organic shape label to present the coastline of Liguria.
Concept 1: Liguria ocean & coastline
Concept 2: Colorful Cinque Terre