Shopify: Rebranding for Immersive Technology

A speculative brand innovation project that transforms Shopify from a transactional platform into an immersive, expressive retail ecosystem for the future of digital shopping.This rebrand reimagines Shopify not just as a store builder, but as a phygital stage where brands perform and users co-create for more interaction and tools for connection. The goal was to move Shopify from back-end ecommerce website to innovation leader, incorporating AI and mixed reality technology.