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Taylor Shubert

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-563 Brand/Culture/Anthropology

Samyang Noodle | Brand Book

This is the second half of the Samyang Design Target Ethnography work, in which design target insights are synthesized into a new brand strategy. This project outlines the audience's core tension, design target, influencers, new brand belief, truth, values, tagline, etc.