Crafts Council UK

The Crafts Council is the UK’s leading organization supporting crafts and makers, and its rebrand reflects how contemporary artists build on traditional craftsmanship, preserving tactile and material qualities while bringing them into a modern context. The identity draws from the geometric grids and repeated patterns that makers use to structure their work, and this approach extends into a flexible grid system that frames and presents artworks. In turn, these elements create a shared space that brings diverse craft disciplines into dialogue and highlights the sense of community formed through these practices.