Lululemon healthy lifestyle

Lululemon Athletica Inc. yoga-inspired. Fashion and technical athletic apparel are soaring to the top of athleisure. They want to convey to their customers the importance of a healthy life style and show customers why high-quality goods are worth buying. They aim to help transform the athleisure industry and create a healthier lifestyle. Instead of advertisements, they have the idea of community building by cooperating with yoga instructors and arranging yoga classes. They launch a social impact center and yoga activities to advance equity in wellbeing .