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Alvin Lin

BFA in Graphic Design — Graphic Design
Course:
Packaging Design 2
Faculty:
Monica Schlaug
Term:
2023 Fall

SingleThread

I created a branding and packaging system for SingleThread’s new food line with a focus on sustainability and material honesty. The work includes identity, packaging, and communication that position the brand as a leader in eco practices.

Mission Statement:

At SingleThread, sustainability is our way of life. Our Farm-to-Pantry Sustainability Initiative is a testament to our commitment, where we take the rich bounty of our farm and extend it beyond our restaurant. We simplify high-quality cooking, effectively extending the essence of our beloved restaurant directly to our customers' homes. Together, we can create unforgettable meals while preserving the beauty of our planet for generations to come.

Project Website:
https://alvinlindesign.com/singlethread-1
Tags:
3D Design,
Branding,
Identity Design,
Packaging
I designed the logo around the onion flower, a symbol of vitality and renewal on SingleThread’s farm. The clear serif and organic mark express balance between refinement and nature.
Each product in SingleThread's food line features its own accent color drawn from its natural ingredient, celebrating transparency and the restaurant's commitment to quality. This palette symbolizes the authenticity of the ingredients SingleThread offers, enhancing the connection between consumers and the farm-to-table experience.
I directed and rendered the posters in 3D to present the products as still-life studies. Each scene captures light, material, and texture to express the quiet beauty of the ingredients and the care behind their making.