Amtrak: We're routing for you

Amtrak stands at a crossroads: become obsolete or transform into the transportation backbone America's workforce demands. This project repositions Amtrak as the champion of driven Americans pursuing their next opportunity. Through new brand strategy, visual identity, and strategic partnerships, Amtrak enables seamless journeys from first mile to last. The tagline "We're routing for you" positions Amtrak as the supporter of ambitious riders building a more connected future.