KERING CIIE 2024

Kering CIIE 2024 is an exhibition that exhibited in Shanghai, 2024 

The exhibition's story is to celebrate Kering's rich history and its proud craftsmanship. The history includes not only the brands, but also Kering's connection with the Chinese market. In the spatial narrative, we took inspiration from the ancient Silk Road, the audience will walk into a journey from the west to the east, and experience each brand's unique personality through these unwrapping scrolls...