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Matt Turney

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
BRAND STUDIO II
Faculty:
Liisa Puolakka-Chauhan, Rodrigo Castaneda
Term:
2025 Spring

URGE Streetwear Subscriptionist

An exercise in reimagining a streetwear subscription box brand (Previously named ThreadBeast). Designed for trill seekers, it delivers curated fits through personal stylists and tech-enabled algorythms. Grounded in values that are primal, adaptive, and honed, URGE speaks to those who crave personal style. Every box feeds the URGE and every delivery excites.

Process:

Using multiple strategic analysis frameworks, I defined a new purpose, ambition, positioning, values, and name for the brand. This created a clear roadmap for developing its outward expressions so it can better connect and communicate with its customers.

Project Website:
http://www.mattturney.com
Tags:
Branding,
Design Thinking,
Identity Design