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Virginia Liu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
Graduate Typography 4
Faculty:
Gloria Kondrup
Term:
2025 Spring

Sado Typeface

An experimental typeface inspired by ancient scripts and the meditative rituals of writing.

 
Process:

Drawn from the geometry of cuneiforms and the philosophy of tea, its forms are carved rather than written, inviting pause and contemplation. Developed in regular and black variations, the Sado Typeface explores the act of reading as ceremony and a modern homage to ancient systems of inscription. 

Project Website:
https://www.virginiaxliu.com/sado
Tags:
Digital Design,
Publication Design,
Typography
The Sado Typologies book treats the typeface as its own language, opening with a key and inviting readers to slow down and decipher texts on the principles of the tea ceremony.
Set entirely in Sado, the Typologies book turns reading into a meditative act of translation guided by a key at its beginning.
Four posters embodying the core principles of the tea ceremony, each stamped with its signature mark.