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Daimeng Li

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
Grad Studio 3
Faculty:
Caro Trigo
Term:
2024 Fall

Claire's

A rebrand for Claire’s aims to better connect with the creative spirit of Gen Z and Gen Alpha. The new identity embodies a fresh, playful, and contemporary feel, designed to inspire self-expression, creativity, and joy on every visit. Claire’s is no longer just a place to shop, but a space to play, create, and belong. 
 

Project Website:
https://daimengli.com/claire's-detail
Tags:
Branding,
Motion Design
The visual identity extends into the physical spaces, designed to accommodate a wide range of customers.
This motion piece is designed to promote Claire’s on Instagram by showcasing the wide range of our products and introducing customers to the playful, expressive spirit of the brand.
This new DIY event lets customers create their own phone cases using cream glue and various decorations, offering a unique texture experience and a sense of accomplishment.