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Yan Duan

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GMGX-601 Graduate Studio 3
Faculty:
Carolina Trigo
Term:
2025 Spring

Foot Locker

A rebranding project for the athletic footwear retailer Foot Locker, which redesigns the brand’s visual identity while preserving its original visual characteristics and signature patterns, making it more fashion-forward and aligned with current mainstream trends.

Learning Outcomes:

In this project, the brand itself features very strong visual elements. Learning how to redesign the brand while preserving its distinctive characteristics was a key focus of my exploration.

Tags:
Branding
A series of brand posters inspired by Foot Locker’s iconic stripes and red color palette.
Wordmark logo design
Pictorial mark design, inspired by Foot Locker’s original logo and reinterpreted through deconstruction and redesign to create a more fashion-forward identity.
Brand icons are inspired by shoelaces, using various creative lacing techniques to form different textures and patterns.
The application of brand patterns and colors on athletic footwear.
Brand Bible inside pages
Brand Bible
Brand merch - Mugs
Brand merch - T-shirt
A brand-owned shoe cleaning product designed using Foot Locker’s signature brand colors and patterns as key visual elements.