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Phoebee Lin

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
Grad Package Design 3
Faculty:
Paula Hansanugrum
Term:
2025 Fall

Shebara Resort

This project reimagines Shebara Resort through a curated ultra-luxury wellness line that extends the resort’s philosophy of restoration and balance into tangible, everyday rituals. Inspired by the Red Sea’s landscape and rare regional ingredients, the collection emphasizes exclusivity, purity, and connection to place. Minimal architectural forms, refined material choices, and a restrained visual system work together to create a calm, elevated identity, which allows the brand experience to live beyond the resort itself.

Process:

The development involved extensive sketching, structural exploration, and iterative 3D modeling. I refined proportions, material finishes, and refill systems multiple times to ensure the packaging aligned with both luxury expectations and sustainability principles. Each round of modeling strengthened the harmony between architectural inspiration and product functionality.

Learning Outcomes:

This project marked my first time fully building and refining a 3D-modeled packaging system. I strengthened my ability to translate concept into realistic form and utilized AI tools to enhance renderings into photoshoot-quality visuals. It deepened my understanding of how material, light, and form shape perception in luxury branding.

Tags:
Packaging