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Tatiana Khoury

MS in Environmental Design - 2 yr Furniture and Fixture — Graduate Spatial Experience Design
Course:
GPRT-152 Communication Design 2: Information & Context
Faculty:
Allison Goodman

The Butterfly Effect

This is a folding booklet about 'The Butterfly Effect.' As you flip through, (link to FLIPHTML below), you learn about what the butterfly effect is and how it came to be. It allows you to think deeply about how things occur. This is accompanied by images of moment photography, an infographic, and real-life examples of this phenomenon. This was completed over 7 weeks and began with two ideas; Hannah Hoch and Roland Barthe's essay "Plastic."
Learning Outcomes:
Sequence design is very useful in telling a story and getting your point across with more than just words. Understanding and utilizing word and image interdependency is probably my biggest takeaway from this. Also being conscious of folds and designing strategically, to keep the viewer wanting to turn the page. I also learned the importance of a grand strategy to make sure that every element included supports your goal, and this really helped me focus on my message.
Project Website:
https://online.fliphtml5.com/nfhjc/yohp/#p=1
My mindmap of Hannah Hoch and Plastic. It was super interesting to see how my idea of 'the Butterfly Effect' came from two completely different topics that I had no control over. I came to this because of how connected Hoch's work and Dadaism are to World War II and the idea that none of that would have ever occurred if Hitler got accepted into art school.
Initial type explorations of a quote from Roland Barthe's 'Plastic'.
Exploration of type and image interdependency. Utilizing moment photography.
Version showing where the pages would fold
Printed version