Graduates

Anaya Are

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
Introduction to Transmedia
Faculty:
Zeke Wattles
Term:
2025 Spring
Collaborators:
Betzaida Ledezma, Shania Camaja

LA Art Book Fair

This project explored how coding can expand the boundariesof graphic design. Our goal was to create an interactive titlewall for the LA Art Book Fair that felt alive and responsive tovisitors; turning static identity into a collective, digital experience.

The audience included artists, publishers, and fair visitors who interact with design daily. The wall invited them to participate in the work itself, shifting the fair’s identity from something to look at into something to engage with.

Process:

The brand language combines a blackletter logotype that references the history of bookmaking with a set of bright, contemporary colors that represent thecurrent energy of LAABF. The visual system bridges past and present, pairing traditional forms with digital patterns generated for the interactive title wall.

 
 


 

Tags:
Branding,
Digital Design,
Identity Design,
Typography
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