2026 FIFA World Cup

The FIFA World Cup is the global event capable of bringing together people from different cultures, generations, and perspectives. Yet in a time when societies are increasingly fragmented and individuals feel more disconnected from one another, the challenge for this event is to create a brand identity that can truly unite people. How might a visual identity bridge differences while reflecting the shared excitement and collective spirit of the World Cup? This project introduces a brand identity that spread the World Cup’s united spirit and bridge between young and old, tradition and progress, local cultures and global audiences.