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Yvonne Yu

BFA in Illustration - Illustration Design — Illustration
Course:
Illustration Strategies
Faculty:
Eric Nyquist
Term:
2025 Summer

Protect Trans Youth Campaign

I created a transgender rights campaign with a fantasy twist. The goal was to depict something unique instead of traditional stock photos or flag imagery.

Process:

I started by ideating the posters, choosing a series of 3 to give the imagery more of a presence. The colors and characters then acted as a framework for the patters, and the rest of the project was finding applications for the illustration that would apply to a real campaign. 

Learning Outcomes:

I learned to balance readability with abstraction, since the imagery was niche but needed to convey an important message.

Tags:
2D Design,
Digital Design,
Illustration,
Social Innovation
One of three large posters that represent the campaign. The color of each poster is reminiscent of the colors on the transgender flag.
One of three large posters that represent the campaign. The color of each poster is reminiscent of the colors on the transgender flag.
One of three large posters that represent the campaign. The color of each poster is reminiscent of the colors on the transgender flag.
One of three repeating patterns that can be applied to miscellaneous merchandise for the campaign, such as hats, postcards, or banners.
One of three repeating patterns that can be applied to miscellaneous merchandise for the campaign, such as hats, postcards, or banners.
One of three repeating patterns that can be applied to miscellaneous merchandise for the campaign, such as hats, postcards, or banners.
A shirt design that promotes the campaign, featuring the mascots and my logo as the tag.