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Damian Kim

BS in Transportation Design — Transportation Design
Course:
Design 5
Faculty:
John Krsteski
Term:
2026 Spring

Genesis Baek

The Halo car of Genesis for the future. Next level luxury vehicle to elevate to excellence. Beauty of purity and moderation. 'Baek' means white and also sounds same with number 100 in Korean so this project is Genesis G100.

Process:

Thinking about what kind of car could be the Halo of Genesis in the future and my answer was upper level luxury vehicle, not the sports car. Since Genesis G90 already can perform as family car so I designed G100 grand coupe because it is exclusive car for one special passenger(but technically it's two seater). Thinking what is Korean design and beauty. Enhance the beauty of white space in design theme.

Learning Outcomes:

Learned about the traditional beauty and what is the luxury vehicle. Tried to keep it simple but not boring. Figuring out the balance between the luxury and humble.

Project Website:
https://damiankimdesign.myportfolio.com/genesis-baek
Tags:
Automotive Design