Dataland

DATALAND is an AI art institution based in Los Angeles, officially defined as the world's first museum and digital ecosystem dedicated to AI arts. DATALAND’s Large Nature Model uses ethically collected nature data to generate artworks inspired by flora, fauna, and fungi. Its plant based project Biome Lumina transforms rainforest data into evolving AI artworks that connect technology with the living world.

This hypothetical rebrand for Dataland explores how data, AI, and immersive art can be translated into a more emotional and unified visual identity. I wanted to create a clearer system that makes the brand feel more expressive, sensory, and accessible.