Graduates
Back to Projects

Jenna Jung

BFA in Graphic Design — Graphic Design
Course:
Type5: Transmedia
Faculty:
Bartlett, Brad D.
Term:
2025 Summer

Ars Electronica Center

A modular identity system built from signal, circuit, and cultural convergence. 

The rebrand repositions Ars Electronica as an evolving interface between art, science, and technology. Inspired by electronic circuits and data flow, the identity system uses a custom modular type structure that expands across posters, calendars, motion graphics, and spatial applications. Rather than creating a static logo, the project establishes a flexible visual language capable of adapting to new exhibitions, research themes, and technological discourse.
Process:

The project began by analyzing the limitations of the existing identity and defining a clearer direction based on connection and system thinking.
From there, I developed a modular typographic system inspired by circuits, and expanded it across multiple applications including print, spatial, and digital media to test its flexibility and consistency.

Learning Outcomes:

This project strengthened my ability to build a cohesive design system that operates across different scales and mediums.
I learned how to translate abstract concepts like connection and data into structured visual language, while maintaining clarity, adaptability, and experiential depth.

Project Website:
https://jennajdesign.info/arselectronica
Tags:
Branding