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The rebrand extends Trashbot’s audience to tech-minded adults interested in STEM and creative technology. To visualize this, I created a fictional large-scale STEM conference and designed the stage screens and presentation graphics to demonstrate how the new identity scales into a broader, tech-driven ecosystem.
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The Trashbot packaging is designed so the experience begins the moment the box opens. A short message introduces Trashbot’s philosophy inside the lid, and the components reveal themselves gradually, creating a small sense of discovery. From the first unboxing moment, the design reflects Trashbot’s creative and educational values.
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The Trashbot website is designed to create a seamless transition from product discovery to purchase. The homepage highlights key features and the educational value of Trashbot, while individual product pages clearly outline components, usage, and learning outcomes.
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To create a consistent brand presence, the core print materials, business letter, card, and envelope, were designed to reflect Trashbot’s educational and tech-driven character. A compact brand book accompanies these pieces, outlining the brand’s values, tone of voice, color system, and logo rules to keep future applications clear and aligned.
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The environmental design brings Trashbot’s identity into the physical space. A welcoming front desk, playful wayfinding, and a bold mural work together to express the brand’s creative and innovative STEM personality, creating a cohesive and memorable visitor experience.