Sundance Film Festival

Sundance is one of the most important film festivals in the world of independent filmmaking, and when I chose to rebrand it, I kept coming back to what makes indie film so special: it's handcrafted. These films are built from the ground up with passion, grit, and a story that needs to be told. I wanted the rebrand to reflect that same energy, not just celebrating the finished product but the feeling behind it, the process of making something meaningful and the experience of sitting in a theater and feeling it. Every design choice was rooted in honoring that deeply human side of filmmaking.