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Jingjing Wang

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
Packaging Design 1
Faculty:
Monica Schlaug
Term:
2025 Spring

Zenith

Zenith is a chocolate brand rooted in Asian culinary tradition. I developed two packaging systems for upscale retail, using a clear visual language to differentiate flavor lines while maintaining overall cohesion.

Learning Outcomes:

I developed technical skills in dieline construction and print production, with a keen understanding of how typography and color behave on physical materials. I learned to design for the retail shelf, balancing hierarchy and legibility at small scale, and considering how a package communicates both from a distance and in the hand.

Tags:
Branding,
Packaging