Gemological Institute of America (GIA)

The Gemological Institute of America (GIA) leads research and sets standards in gemstones. This project reframes GIA as a bridge between science and culture, both a lab and an immersive experience. The visual language draws from light and refraction, with a dynamic logotype driven by real-time UV data and a custom typeface that captures sparkle. The system culminates in a “living system of shine” installation, where visitors become gem-like compositions.