Graduates

Seohee Lee

BFA in Graphic Design — Graphic Design
Course:
Type 5 : Transmedia
Faculty:
Brad Bartlett
Term:
2025 Fall

Friction

What if typography could visualize the gradual heating of
the atmosphere?

Friction is an artist panel within Desert X that features contemporary artists whose immersive installations explore the tensions and conflicts of a rapidly changing climate. Generative identity was created to visualize global warming API into dynamic 
typographic visuals. A thermography inspired color palette was used to represent the gradual increase in global temperature. 

Tags:
Branding,
Identity Design,
Typography
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The spherical form represents our planet, acting as a symbolic centerpiece. Elements of everyday convenience are embedded into the poster, highlighting passive consumption and prompting viewers to reconsider their impact.
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