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Seohee Lee

BFA in Graphic Design — Graphic Design
Course:
Type 5 : Transmedia
Faculty:
Brad Bartlett
Term:
2025 Fall

Desert X

Desert X is an outdoor art museum in the Coachella Valley, featuring contemporary, site-specific installations across desert landscape. Rather than existing inside a traditional museum, the desert itself becomes the gallery. The identity captures the scale and atmosphere of the desert. By translating elements such as time of day, shifting light, and pathways into graphic forms, the system activates the artworks and continually reshapes how audiences experience them.

Project Website:
https://seohee.info/desertx/
Tags:
Branding,
Identity Design,
Typography
Through the pacing of brochure, it was design to let the audience experiences time passing—almost like sunlight moving across the desert, morning to noon.
In the website, the layout highlight the landscape itself more. By keeping the constant background and revealing information only through interaction to create sense of discovery.
Inspired by the footsteps, and a pathway, generative postcard tool was developed using p5.js where users can draw with their typographic brush using cursor. This allows the audience to create a personal memory of Desert X.