Munchy Wu
BS in Interaction Design — Interaction DesignFeedoo_Product Development
A slow feeder that has helped 200,000+ dogs eat more safely.
Feedoo started as a personal project that I worked on end-to-end, taking it from initial concept all the way to launching on the market, where thousands of people are using it today.
I wanted to come up with a solution so this doesn’t happen to anybody else again.
For Kala
Feedoo began after my dog Kala, who had been with me for 12 years, passed away from eating too quickly and too much. I wanted to create a solution that could help prevent this from happening to other dogs.
When I started researching the market, I found that slow feeders were already widely sold — and widely criticized. Thousands of Amazon reviews pointed to the same issues: poor materials, hard-to-clean forms, weak durability, and products that didn’t feel trustworthy for everyday use. The category clearly had demand, but it lacked a product that truly solved the problem well.
Validating the problem at scale
Bad reviews = Real user demand
There were thousands of mixed reviews on Amazon, so I knew this product had scale potential. But there wasn’t a product that truly solved the problem and was made from high-quality materials that I would be proud to give to my own dog for daily use.
Material choice
The right material had to feel safe, durable, and worth trusting every day.
What material would be best for our four-legged family members?
Regarding the materials, we went deep into the question of what might be the best option to use for our 4 legged family member. Based on the secondary market feedback research.
we understand that what users really need is a material that’s durable and healthy for their pet.